Chapter 197: Chapter 164 Yang Mi Comes to Sign the Contract
Contently at home, he made some dumplings, went fishing by the lake nearby, and comfortably spent his day like that.
It was supposed to be a great year, and as the end of the year approached, more people returned home.
Unfortunately, the weather had other plans, bringing a heavy snowstorm three days before the New Year, sealing off the mountains.
In just one night, the snow reached knee-deep.
The highways home were urgently closed, and government snowplows roamed the snowy streets one by one.
Luckily, they had returned home early this year; otherwise, given the situation, coming back later would have been difficult.
To work hard all year, just to be able to come home for the New Year.
And to then be stuck on the roads by the snow, one can imagine the frustration.
Chen Pingsheng and Chen An\'an, one large, one small, were sitting at the fishing spot. The lake surface had already frozen over, but after he smashed two large holes with red bricks,
it was barely enough to fit two fishing rods.
Unfortunately, the fish in the lake were also scared away. Half an hour passed and not a single bite.
It was truly infuriating.
"Big brother, you\'re just fishing for loneliness. Sister-in-law\'s dumplings are almost ready. You should wrap up and come eat."
His little sister was actually right. He really was just fishing for loneliness.
Nothing at all.
"Let\'s go, let\'s go inside to eat."
Chen An\'an hated the cold. In winter, she wouldn\'t think of stepping out unless wrapped in three layers of blankets.
A large fire was lit inside the house. His father, mother, grandfather, and grandmother were all there warming themselves by the fire.
With the mountains sealed by heavy snow, there was nowhere to go, luckily, they had finished visiting relatives in the prior days.
By New Year\'s Eve, the whole village celebrated with fireworks.
The family stayed home until the ninth day of the new year when the heavy snow finally melted, and they traveled to Sha City.
Sha City has two features:
It has the lowest housing prices among first-tier cities, and the lowest wages among second-tier cities.
Yet, its consumer spending is the highest among the second-tier cities.
Summing it up, low income and high spending; one can afford to buy a house but might spend decades paying it off.
Fei Yangyang had been in Sha City for nearly half a year.
For Gao Hu, returning to Sha City was like a wildcat entering a mouse\'s nest. It\'s well known among outsiders living in Sha City that it has many beauties.
"Old Chen."
Gao Hu was quite proud; this trip home included bringing back Fei Yangyang\'s fifty million in funding, which by any standard was a return home in glory.
Chen Pingsheng followed him to visit the Fei Yangyang stores. It was a pity not to complete Fei Yangyang\'s Series C funding last year.
But this year was different.
Hua Qiangu was confirmed to release this summer. Their task was to set up Fei Yangyang in the three top-tier cities ahead of time,
thus completing Series C and D funding this year.
Next year, after moving through Series E, Fei Yangyang could plan to go public in Xiangjiang.
By then, it would truly be the result of three years of groundwork blooming overnight.
He estimated that the income would not be less than one billion.
The Fei Yangyang stores in Sha City were mainly street shops; there were few in malls.
People there simply did not like to eat in big shopping centers,
unless they happened to be shopping there.
Currently, there were forty-three stores operating in Sha City.
Their revenue per store certainly couldn\'t match Capital City\'s, but they just managed to break even.
That was quite normal since Fei Yangyang was still not very well known there,
and it was a new opening.
Just managing to avoid loses during the initial phase was quite good already.
The Fei Yangyang training headquarters in Sha City was located on the Hexi side, in a small office building.
The model was exactly like the one in Capital City; having seen it, Chen Pingsheng roughly knew the situation of Fei Yangyang in Sha City.
"After Sha City stabilizes, you need to move quickly to Guangdong and expand into the Guangdong market."
Gao Hu: "That soon?"
"It\'s not that soon anymore."
Chen Pingsheng said, "If we had completed Series C last year, we would already be in Guangzhou, Shenzhen, and Shanghai this year. You will be quite busy this year. In the initial phase, mainly focus on setting up our Fei Yangyang training headquarters there. There\'s no rush to open stores; first, get the regional tastes right."
Catering needs to adapt to the location.
Every place has different tastes. If you take the spicy flavor preferred in Southern Province to open a store in Guangdong,
it would be a complete flop, unrecognizable even to its own mother.
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Having spent so much time in Capital City, Gao Hu was very familiar with the current operating model of Fei Yangyang.
For Chen Pingsheng, 2014 probably netted him around twenty small goals.
The main source of income was still from the two events at Water Cloud Space and from Tengying Investment\'s Hua Qiangu.
In 2015, he was clearly aiming higher.
Not to mention anything else, just on Tenghui Department Store alone, he planned to invest between twenty and twenty-five billion.
It was a business that would never go public but could be passed down for three generations.
He had to lay a solid foundation.
Besides, with Capital City\'s market already saturated and no more stores opening, he also planned to spend fifteen billion to buy up most of Water Cloud Space\'s store fronts.
Apart from these two heavy investments in commercial real estate, the key was advancing the IPO plans for Fei Yangyang and Bobo Milk Tea.
Once everything was set this year, they could go public next year.
By then, just with these two, he could earn more than thirty small goals a year.
Plus others.
With this income, he was even tempted to take a shot at a big trend like new energy.
Not to try to change the world, just to see if he had the capacity to lead a world-class company.
And a so-called world-class company would definitely mean joining the Fortune 500.